CONTACT
Aimee Greenholtz
(435) 275-4555
agreenholtz@keyvive.com

UTAH KIDS WITH DIABETES CLIMB TO NEW HEIGHTS AT ANNUAL EMPOWERMENT PROGRAM ‘KIDS ROCK THE WORLD’

Ropes Course Event at National Ability Center is Sold Out

PARK CITY, UTAH, April 26, 2011 – Problem-solving and tackling challenges thoughtfully are a few of the life skills teens are learning at the annual “Kids Rock The World” (KRTW, http://www.kidsrocktheworld.org) event on Saturday, May 14, 2011 at the National Ability Center (NAC) in Park City, Utah.  This program, centered around a Ropes Course, is designed to promote courage and confidence, and allows children with diabetes to learn how to overcome mental and physical challenges.

The Ropes Course event is an outdoor exploration where participants use ropes, cables, and a climbing wall to work creatively as a team to overcome obstacles.  The adventure builds self-esteem and trust as participants develop supportive relationships through teamwork and shared responsibility, qualities that have particular relevance for the management of diabetes.

“You never get a break from managing this disease, which can be both mentally and physically exhausting,” explained Aimee Greenholtz, founder of Kids Rock The World.  “It is our goal to give kids the tools they need to take on and tackle these challenges in a safe environment while meeting other kids who are going through the same trials.”

Fifty type 1 and type 2 kids ages 11-15 years from the Salt Lake and Park City area will be led through this one-day program by counselors trained in diabetes.  Special guest speakers/athletes who have overcome their own challenges are planned.  Diabetes doctors and Certified Diabetes Educators will be at KRTW all day.  Morning and afternoon snacks, as well as lunch will be served.  One week before the event, parents and kids are invited to attend an Orientation to meet the staff and learn more about this day.  The event costs $15.  The event is completely sold out.

KRTW was founded by Greenholtz in Los Angeles in 2001 and served southern California children from Santa Barbara to Long Beach.  The program, held at California State University, Long Beach and sponsored by the American Diabetes Association, was an annual event with kids from Children’s Hospital Los Angeles, Orange County, Miller Children’s and Long Beach Memorial Hospital.

This program is co-sponsored and co-marketed with the Juvenile Diabetes Research Foundation (JDRF) in Salt Lake City, and with KeyVive, Inc., a diabetes social media and healthcare technology company headquartered in Park City.

KRTW also holds another empowerment event in winter called Riding On Insulin.  The day, led by Sean Busby—26-year-old professional snowboarder with type 1 diabetes, teaches teens how to balance winter sports with diabetes, while enjoying skiing and snowboarding and managing their disease at the same time.

Type 1 diabetes results from the body’s failure to produce insulin – the hormone that “unlocks” the cells of the body, allowing glucose to enter and fuel them.  Type 2 diabetes is a metabolic disorder, resulting from the body’s inability to make enough or properly use insulin.  A growing number of children and adolescents are developing type 2 diabetes – a form of diabetes that is generally diagnosed among adults.  Type 2 is now in epidemic proportion.

Teens face a number of issues when diagnosed with diabetes, including fear, guilt and anger:  fear that they will be judged and considered an outcast; guilt in dealing with parents who want to manage their child’s disease; and anger at having to eat differently, test their blood sugar throughout the day and take medication or insulin daily.

The National Ability Center is a 501(c) 3 non-profit organization that provides recreational and therapeutic activities for people of all ages and abilities.  The Ability Center offers more than twenty adaptive programs throughout the year including horseback riding, alpine and Nordic skiing, cycling, and sled hockey.  Learn more about the NAC at DiscoverNAC.org.

JDRF is the worldwide leader for research to cure type 1 diabetes.  It sets the global agenda for diabetes research, and is the largest charitable funder and advocate of diabetes science worldwide.  Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.5 billion to diabetes research, including $107 million last year.  More than 80 percent of JDRF’s expenditures directly support research and research-related education.  For more information, please visit www.jdrf.org.

KRTW is a 501 (c) 3 Utah-non-profit organization.  KRTW is dedicated to the empowerment of young teens with diabetes and focuses on promoting courage and confidence so kids don’t let diabetes stop them from living a life they love.

For more information about KRTW, please visit www.kidsrocktheworld.org.

# # #

CONTACT
Aimee Greenholtz
(435) 275-4555
agreenholtz@keyvive.com

KEYVIVE.COM BRINGS HEALTH & HEALING TO DIABETES TABLE WITH
RENOWNED HOLISTIC CHEF EXPERT JASON KIEFFER

Former Google & Microsoft Executive Chef Joins Site to Combat Epidemic

PARK CITY, UTAH, April 19, 2011 – KeyVive, Inc., a diabetes social media and healthcare technology company, is spicing up its website with newest KV Expert Chef Jason Kieffer.  The former Microsoft and Google Chef will help users incorporate whole foods, unrefined products and energy boosting meals into their diet to help individuals lead healthy lives.

“People affected by diabetes need to know how to buy and prepare nourishing food that won’t break the bank or take hours to make,” said David Greenholtz, president and CEO of KeyVive, Inc.  “Chef Jason is the perfect fit for our site, showing people in our community that healthy food can taste great, and aid in weight loss and diabetes management.”

KV topics include original stories and recipes that address food buying and preparation, as well as Chef Jason’s passion and knowledge for health promotion, disease prevention and conscious eating.  He joins other KV Experts: F-Factor Diet Creator Tanya Zuckerbrot, Celebrity Fitness Trainer Tom Williams and Naturopathic Physician Dr. Trevor Holly Cates.

Kieffer trained at the Culinary Institute of America and the Clayton College of Natural Health and is Executive Chef and Wellness Coach at one of Park City’s premier medical centers, where he has taken health and wellbeing to a new level.  As an expert in naturopathy and holistic cooking, he blends his understanding of health, nutrition and Ayurveda principles into healing dishes that are appetizing and flavorful.

Before coming to Park City, Kieffer worked in Seattle with several of the city’s most esteemed restaurateurs, devoting years as a private chef to telecommunications pioneer Craig McCaw.  Kieffer was appointed Executive Chef at the preeminent Bellevue Club Hotel, the AAA Four Diamond club where the hotel consistently ranked as the #1 hotel in Seattle and the #1 resort in the Pacific Northwest.

Capturing the attention of Microsoft, Bill Gates and Steve Ballmer wooed Kieffer to create his own position, Executive Vegetarian Chef at Microsoft World Headquarters.  There, he had designed and developed his own proprietary program.  With Microsoft, Kieffer continued his mission consulting around the globe for the next five years, reconstructing the kitchens of Microsoft’s international campuses and enlightening the palates of peoples worldwide.

Type 1 diabetes results from the body’s failure to produce insulin – the hormone that “unlocks” the cells of the body, allowing glucose to enter and fuel them.  Type 2 diabetes is a metabolic disorder, resulting from the body’s inability to make enough or properly use insulin.  According to the Centers for Disease Control and Prevention, nearly 26 million people in the United States have diabetes and 79 million have pre-diabetes.  1.9 million new cases were diagnosed in 2010.

KeyVive, Inc. is a healthcare technology company focused on lifestyle solutions using social media for improving the care of individuals with chronic illnesses.  The company is headquartered in Park City, Utah, and can be found at www.keyvive.com.

# # #

CONTACT
Aimee Greenholtz
(435) 275-4555
agreenholtz@keyvive.com

KEYVIVE.COM BRINGS LIFESTYLE EXPERTS TO TOP DIABETES WEBSITE
TO COMBAT NATIONWIDE EPIDEMIC

F-Factor Diet Creator Tanya Zuckerbrot, Celebrity Fitness Trainer Tom Williams and Naturopathic Physician Dr. Trevor Holly Cates, Join Fight

PARK CITY, UTAH, February 8, 2011 – KeyVive, Inc. a healthcare technology company that integrates social media with self-management tools to assist individuals with chronic illnesses, is introducing a tri-fecta of lifestyle experts to help people affected by diabetes live a healthy life.  KV will provide original content from Zuckerbrot, Williams and Cates on topics of importance to the 25.8 million with diabetes or 8.3% of the population (2011 National Diabetes Fact Sheet, CDC).

“With this deadly disease escalating at an alarming rate, real people need real answers fast to overcome obstacles and get healthy,” said David Greenholtz, president and co-founder of KeyVive, Inc. “We couldn’t be more happy to bring on Tanya, Tom and Trevor – three remarkable individuals who have worked closely with people in their community to lose weight and get fit.  Making changes in food, exercise and health, one step at a time for our visitors, is our goal.”

Topics include original stories, exercise, food and healthy living tips, as well as commentary on events happening in the news.

Tanya Zuckerbrot, MS, RD, is the creator of the popular F-Factor Diet and the first Registered Dietitian with a national food line, partnering with The Hain Celestial Group.  She has worked extensively with people with diabetes, helping to control blood sugars and cholesterol, as well as lose weight through Fiber.  Tanya is an accredited member of the American Dietetic Association and has appeared on The View, The Today Show, The Rachael Ray Show, MSNBC, ABC News, CBS Evening News, Extra among others.

Tom Williams, creator and co-founder of Burn Fitness in Santa Monica, California, Certified Personal Trainer, and World Record/Gold Medal Swimmer has helped his private clientele lose weight and change their behavior permanently.  Due to popular demand, Tom’s program evolved to fatburn.com to facilitate individual’s fitness goals.  Tom is a motivational speaker to Fortune 500 corporations, including General Electric, AT&T and Disney, and holds a Ph.D in Counseling Psychology from Ohio State University.

With preventive health care as her goal, Trevor Holly Cates, N.D, uses an integrative approach, combing both western and eastern medicine.  The first woman licensed as a naturopathic doctor in California, she was a Governor Arnold Schwarzenegger appointee and vice chairperson of California’s Bureau of Naturopathic Medicine Advisory Council.  She also serves on the Board of Directors for American Association of Naturopathic Physicians and on the Integrative Medicine Consortium, representing and creating a uniting voice for physician level integrative medicine practitioners.  She currently practices at the Golden Door Spa at the Waldorf Astoria Hotel, Park City where she is the in-house doctor and Nutrition and Wellness Coordinator.

Type 1 diabetes results from the body’s failure to produce insulin – the hormone that “unlocks” the cells of the body, allowing glucose to enter and fuel them.  Type 2 diabetes is a metabolic disorder, resulting from the body’s inability to make enough or properly use insulin.  According to the Centers for Disease Control and Prevention, nearly 26 million people in the United States have diabetes and 79 million have pre-diabetes.  1.9 million new cases were diagnosed in 2010.

KeyVive, Inc. is a healthcare technology company focused on lifestyle solutions using social media for improving the care of individuals with chronic illnesses.  The company is headquartered in Park City, Utah, and can be found at www.keyvive.com.

# # #

‘Riding On Insulin’ Program Teaches Teens How To Manage Disease with Winter Sports

Spots Filled On A First-Come, First-Serve Basis For December11, 2010 Event

PARK CITY, UTAH, August 23, 2010 – Teens are learning how to shred down the mountain and balance blood sugars in a special empowerment program called “Riding on Insulin,” taking place

December 11, 2010 at The Canyons Resort in Park City.The day, led by Sean Busby—26-year-old professional snowboarder with type 1 diabetes—promotes courage and confidence and shows children with type 1 or type 2 they can overcome mental and physical challenges.

“Riding on Insulin” is a place where kids can try a winter sport in a safe environment, share tips on managing their disease, and make new friends who are just like them,” Busby says. “I always find myself learning from the campers who come to my camps. It’s been the best medicine, aside from insulin, for managing my diabetes.”

To Learn More or Enroll, please visit http://www.kidsrocktheworld.org.

“Our goal is to show teens they don’t have to let anything, including their diabetes, stop them from pursuing their passions,” explained Aimee Greenholtz, founder of Kids Rock The World (KRTW) and member, board of directors, Juvenile Diabetes Research Foundation (JDRF), Salt Lake City.”Sean is the perfect example and at KRTW Presents Riding on Insulin, we are giving kids the tools they need to go after their dreams, showing they are not alone in the world.”

KRTW is a 501 (c) 3 Utah-non-profit organization dedicated to the empowerment of young teens with diabetes. KRTW focuses on promoting courage and confidence so kids don’t let diabetes stop them from living a life they love. Its last program was held at the National Ability Center May 15, 2010 in Park City where 50 kids maneuvered through a ropes course, overcame challenges and learned to work together in teams, much like life with diabetes.

These annual programs are marketed by JDRF in Salt Lake City, and sponsored by KeyVive,a diabetes lifestyle management company.

Fifty type 1 and type 2 kids ages12-16 years – from the Salt Lake and Park City area – will be led through this one-day program by snowboard instructors trained in diabetes. A doctor will be at Riding on Insulin all day, and morning and afternoon snacks, as well as lunch will be served. Spaces are filled on a first-come, first-serve basis. The program costs $50 and kids can sign-up at http://www.kidsrocktheworld.org.

After enduring a complicated diagnosis at age 19, Busby considered retiring from snowboarding.”I didn’t know if it would be possible to still snowboard at a high level and have type 1 diabetes,” he admits.

Fortunately, Busby found inspiration at Children’s Congress—an event organized by the JDRF. “I read stories of 5-, 8-, and13-year-old kids who’ve been living with type 1 diabetes all their lives,” here counts. “I realized how fortunate I was to be able to live 19 years free of diabetes and I was determined to give back to those kids—they inspired me to continue snowboarding.” Thus, Riding on Insulin was born.

Type 1 diabetes results from the body’s failure to produce insulin—the hormone that “unlocks” the cells of the body, allowing glucose to enter and fuel them. Type 2 diabetes is a metabolic disorder, resulting from the body’s inability to make enough or properly use insulin. A growing number of children and adolescents are developing type 2 diabetes—a form of diabetes that is generally diagnosed among adults. Type 2 is now in epidemic proportion.

Teens face a number of issues when diagnosed with diabetes, including fear, guilt and anger; fear that they will be judged and considered an outcast; guilt in dealing with parents who want to manage their child’s disease; and anger at having to eat differently, test their blood sugar throughout the day and take medication or insulin daily.

JDRF is a leader in setting the agenda for diabetes research worldwide, and is the largest charitable funder and advocate of type 1 research. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. Type 1 diabetes is a disease, which strikes children and adults suddenly and requires multiple injections of insulin daily or a continuous infusion of insulin through a pump. Insulin, however, is not a cure for diabetes, nor does it prevent its eventual and devastating complications, which may include kidney failure, blindness, heart disease, stroke, and amputation. Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.4 billion to diabetes research, including more than $100 million in FY2009.

KeyVive is a health care technology company focused on the diabetes market, utilizing social media for the 177 million people worldwide affected by this disease. The company is headquartered inPark City, Utah, and can be found at www.keyvive.com.

For more information visit http://www.kidsrocktheworld.org.

www.ridingoninsulin.com ]]>

‘Riding On Insulin’ Program Teaches Teens How To Manage Disease with Winter Sports

Spots Filled On A First-Come, First-Serve Basis For December11, 2010 Event

PARK CITY, UTAH, August 23, 2010 – Teens are learning how to shred down the mountain and balance blood sugars in a special empowerment program called “Riding on Insulin,” taking place

December 11, 2010 at The Canyons Resort in Park City.The day, led by Sean Busby—26-year-old professional snowboarder with type 1 diabetes—promotes courage and confidence and shows children with type 1 or type 2 they can overcome mental and physical challenges.

“Riding on Insulin” is a place where kids can try a winter sport in a safe environment, share tips on managing their disease, and make new friends who are just like them,” Busby says. “I always find myself learning from the campers who come to my camps. It’s been the best medicine, aside from insulin, for managing my diabetes.”

To Learn More or Enroll, please visit http://www.kidsrocktheworld.org.

“Our goal is to show teens they don’t have to let anything, including their diabetes, stop them from pursuing their passions,” explained Aimee Greenholtz, founder of Kids Rock The World (KRTW) and member, board of directors, Juvenile Diabetes Research Foundation (JDRF), Salt Lake City.”Sean is the perfect example and at KRTW Presents Riding on Insulin, we are giving kids the tools they need to go after their dreams, showing they are not alone in the world.”

KRTW is a 501 (c) 3 Utah-non-profit organization dedicated to the empowerment of young teens with diabetes. KRTW focuses on promoting courage and confidence so kids don’t let diabetes stop them from living a life they love. Its last program was held at the National Ability Center May 15, 2010 in Park City where 50 kids maneuvered through a ropes course, overcame challenges and learned to work together in teams, much like life with diabetes.

These annual programs are marketed by JDRF in Salt Lake City, and sponsored by KeyVive,a diabetes lifestyle management company.

Fifty type 1 and type 2 kids ages12-16 years – from the Salt Lake and Park City area – will be led through this one-day program by snowboard instructors trained in diabetes. A doctor will be at Riding on Insulin all day, and morning and afternoon snacks, as well as lunch will be served. Spaces are filled on a first-come, first-serve basis. The program costs $50 and kids can sign-up at http://www.kidsrocktheworld.org.

After enduring a complicated diagnosis at age 19, Busby considered retiring from snowboarding.”I didn’t know if it would be possible to still snowboard at a high level and have type 1 diabetes,” he admits.

Fortunately, Busby found inspiration at Children’s Congress—an event organized by the JDRF. “I read stories of 5-, 8-, and13-year-old kids who’ve been living with type 1 diabetes all their lives,” here counts. “I realized how fortunate I was to be able to live 19 years free of diabetes and I was determined to give back to those kids—they inspired me to continue snowboarding.” Thus, Riding on Insulin was born.

Type 1 diabetes results from the body’s failure to produce insulin—the hormone that “unlocks” the cells of the body, allowing glucose to enter and fuel them. Type 2 diabetes is a metabolic disorder, resulting from the body’s inability to make enough or properly use insulin. A growing number of children and adolescents are developing type 2 diabetes—a form of diabetes that is generally diagnosed among adults. Type 2 is now in epidemic proportion.

Teens face a number of issues when diagnosed with diabetes, including fear, guilt and anger; fear that they will be judged and considered an outcast; guilt in dealing with parents who want to manage their child’s disease; and anger at having to eat differently, test their blood sugar throughout the day and take medication or insulin daily.

JDRF is a leader in setting the agenda for diabetes research worldwide, and is the largest charitable funder and advocate of type 1 research. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. Type 1 diabetes is a disease, which strikes children and adults suddenly and requires multiple injections of insulin daily or a continuous infusion of insulin through a pump. Insulin, however, is not a cure for diabetes, nor does it prevent its eventual and devastating complications, which may include kidney failure, blindness, heart disease, stroke, and amputation. Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.4 billion to diabetes research, including more than $100 million in FY2009.

KeyVive is a health care technology company focused on the diabetes market, utilizing social media for the 177 million people worldwide affected by this disease. The company is headquartered inPark City, Utah, and can be found at www.keyvive.com.

For more information visit http://www.kidsrocktheworld.org.

www.ridingoninsulin.com ]]> http://www.keyvive.com/press/utah-kids-with-diabetes-get-elevated-in-park-city-with-pro-snowboarder-sean-busby/feed/ 6 http://www.keyvive.com/press/manage-diabetes-with-keyvive-com/ http://www.keyvive.com/press/manage-diabetes-with-keyvive-com/#comments Tue, 29 Jun 2010 23:36:27 +0000 Diabetes Editor http://www.keyvive.com/?p=13825 Marketplace: Manage diabetes with KeyVive.com

Parkites provide useful information and online tools to promote good health

by Andrew Kirk, OF THE RECORD STAFF
The Park Record

Posted: 06/25/2010 04:10:56 PM MDT

David Greenholtz’s father died from complications of diabetes at age 54. Little management of the disease was undertaken, and that’s really the key to good health, Greenholtz said.

He, and especially his wife, Aimee, are experts at diabetes management because Aimee was diagnosed with Type 1 diabetes in her 20s.

They know how hard it is to get good information to make wise decisions. They’re also aware of how many Americans are undiagnosed sufferers of the disease.

The two launched a website company last November called KeyVive.com to provide health-care technology and a social media platform for people with diabetes.

David has run multiple businesses over the past 20 years, many in the financial services industry. Aimee is a public-relations professional and the two also produce Kids Rock the World diabetes camp for kids.

KeyVive.com has been a few years in the making and is currently like an interactive newsletter providing valuable information to people with diabetes, David Greenholtz explained.

In the future, the site will provide several services, but it currently is a social media platform with staff writers producing regular stories and published interviews drawn from a host of topics, he said.

There are two primary goals, Greenholtz explained. The first is to encourage diabetes testing. KeyVive.com has partnered with a group that will send kits to people so they can test themselves. Hopefully people will see an article online produced by KeyVive.com, be prompted to take action and then order a kit, he said.

The second goal is to provide people with the disease useful information about management and allow them to post questions or comments about their successes and struggles.

On his site, Greenholtz says he lost 50 pounds through an effective exercise and nutrition program. Taking control of one’s health is essential and KeyVive.com aims to assist with that, he said.

“Our focus on the site is to help people take little steps toward radical changes in their life,” Greenholtz explained.

But these goals are only “the tip of the iceberg,” he added. The company recently hired Gary Long, co-founder of Strategic Business Systems and part-time Park City resident, to help raise private funding to expand the site’s offerings.

Because physicians have limited time to spend with patients, they assign a diabetes educator to help the person self-manage their disease, he said. Greenholtz would like KeyVive.com to become the platform used by individuals for that communicating. Many useful tools are already present on the side, and its technology could help a person and their educator track progress.

“Part of the plan is to bring in a network of support,” he added.

For example, KeyVive.com has an extensive food database allowing users to look up an item’s nutritional content and see if it would be good for their diet.

All of these services are free to the user. Greenholtz plans to make profits from insurance reimbursements for aiding people in staying healthy. KeyVive.com will also soon introduce a retail section.

Many people think diabetics have to eat sugar-free foods. That comes from bad information since sugar-free foods often have more carbohydrates and fat, which is just as harmful, he said. It’s more important to be in good health than to simply follow a list of foods you can or cannot eat, Greenholtz explained.

KeyVive Inc.
www.KeyVive.com
David and Aimee Greenholtz

]]>

]]> http://www.keyvive.com/press/utah-diabetes-technology-start-up-keyvive-names-gary-long-as-chairman-of-the-board/feed/ 0 http://www.keyvive.com/press/utah-kids-with-diabetes-get-motivated/ http://www.keyvive.com/press/utah-kids-with-diabetes-get-motivated/#comments Tue, 01 Jun 2010 15:29:42 +0000 Diabetes Editor http://www.keyvive.com/?p=12398 PARK CITY, Utah – Teens are learning important life skills at the annual “Kids Rock The World” (KRTW, www.kidsrocktheworld.org) events at Jupiter Bowl on Saturday, May 15, 2010 at the National Ability Center (NAC) in Park City, Utah. 

Last month, Park City, Utah-based KeyVive (http://www.keyvive.com) launched its free, online web site for diabetes information. We spoke with founders David and Aimee Greenholtz to learn more about the firm, and what it’s trying to do.

What is KeyVive all about?

David Greenholtz: KeyVive is a diabetes management company. We integrate social and lifestyle content with medical components, which helps people with diabetes succeed in living life. Aimee and myself co-founded the firm, and we’ve been working on it for two years. Aimee is a Type 1 diabetic, and my dad, who passed away at 54, was also diabetic. He did no management whatsover, and I personally went through an exercise and food program and lost 50 pounds recently. Collectively, we looked at these components, plus Aimee’s involvement with the Juvenile Diabetes Research Foundation, and Kids Rock The World, and came up with this solution.

Aimee Greenholtz: I’ve been a diabetic for 20 years, with Type I Diabetes, and I know all of the management that goes into living a healthy life. There’s lots of components, but not a lot of support out there for people with diabetes.

Why the focus on free content, and why a site like this?

Aimee Greenholtz: KeyVive is not a medical site, it’s more of a lifestyle site. Picture diabetes meets Facebook meets the Biggest Loser. With diabetes, I’d never to got a medical site to learn how to care of myself. Instead, I’d go to a lifestyle site and learn to live a healthier life. At first launch, our focus is getting people diagnosed and treated early. There are 24 million with diabetes, with six million undiagnosed, and about 57 million people in pre-diabetes–that’s lots of people who need help to get diagnosed and treated. We have on our site a series of PSAs with celebrities and athletes and also everyday people, where we send them a wellness kit. They can take our online test to get help, and more information on how to get diagnosed, and connect them with a doctor’s network.

David Greenholtz: That’s our start, getting people diagnosed, which we are focusing on in the first twelve months of our site. We’ve got a very easy to use tool for individuals to help with their own management, not to change their regimen, but to complement what they are doing now, and help make improvements. For most people, it takes baby steps. The majority of Type 2 diabetes treatment is lifestyle related, and our focus is helping with that lifestyle.

Aimee Greenholtz: We follow the life of a person who is newly diagnosed–how do you eat, exercise, and balance all the components with insulin, testing, and all those different things.

You recently announced some testing kits for free, what’s the catch here?

David Greenholtz: On the site, what we’re doing is following a standard protocol of symptoms, where the high risk individuals get test kits. If they are at risk or having existing symptoms, we send an information packet, which is comprised of national information about diabetes and resources to reach out to a doctor.

Aimee Greenholtz: The doctor network and partner advocate provides live support. People who do receive wellness kits can receive live support–how to use the test, how to test themselves, how to get questions answered, and numbers, where they can get answer right away, 100% free, with no catch.

So are those partners then helping to support the site and are your source of revenue?

David Greenholtz: There’s a couple of things. Obviously, from the traffic standpoint, there’s different opportunities for advertising and sponsorship. We have an e-commerce platform, which we are adding next year. We’ve also filed patents on what is unique about our site, and will be doing a study on how people make improvements on their management of diabetes. That, in turn, allows us to receive insurance reimbursements for our premium services.

What had you two done prior to this, which led you to start the business?

David Greenholtz: I’ve been in financial services, real estate, and mortgages for 20 years, and worked on several initiatives and partnerships with other companies. There was a strategic alignment here, in my personal interest with the world of diabetes and using my business experience here.

Aimee Greenholtz: Public relations was my former career. Before, I created the PR department at THQ, the video game firm. I’ve work in publicity, entertainment, corporate PR, and then video games.

We often talk to entrepreneurs who have moved here, and are always interested how they ended up in Utah– you two end up in Park City?

David Greenholtz: We really followed the path of what we wanted to do. Utah and Park City is really about lifestyle and health living. We started coming up here and bring our two kids to enjoy the summers and winters, and decided to make a move a couple of years ago, because we’re avid skiers, hikers, and bikers.

How is the site funded?

David Greenholtz: The site is funded privately. We did an offering a couple of months ago, and are raising $1.5M. We’re about 90 days out from filling out our first round right now. We have one of our partner advocates come on to provide us with meters on our test kits and support, and are currently working on a number of other contracts as well as partners. We’re working hard with angel investors and high net worth investors to finish out our round.

Our last question, is it seems like you’ve got quite a lot of celebrity content at launch–how did you manage that so early in your firm’s launch?

David Greenholtz: In both of our years, working in the financial business in Los Angeles, I’ve been able to go into my database of people. Aimee, with her support for diabetes and nonprofit involvement, has been able to get people like Shawn Busby, who is a Type I diabetic and snowboarder.

Aimee Greenholtz: Shawn was a guest speaker at our Kids Rock The World event, and I also have been tapping people who live here locally in Park City, pulling our resources together.

Thanks!

Article taken from: http://www.techrockies.com/interview-with-david-and-aimee-greenholtz-keyvive/s-0025690.html

Contact:

Wendy Zaas/Jennifer Fader
Rogers & Cowan
310-854-8148/310-854-8155
wzaas@rogersandcowan.com / jfader@rogersandcowan.com

In Time for American Diabetes Month, New Online Lifestyle Community
Encourages Information Sharing, Collaboration

PARK CITY, Utah – November 18, 2009 – Did you know that 5.7 million people are unaware that they have diabetes? Symptoms can be as innocuous as excessive thirst and weight loss, frequent urination, weakness and fatigue. KeyVive.com, a new online lifestyle community for people affected by diabetes launches today with a first-of-its-kind offer of a free blood glucose meter to help people get diagnosed early and give support to individuals with pre-diabetes and those unaware of the disease.

KeyVive.com launches with the “Do I Have Diabetes” module designed to reach out to those who might have diabetes and not know it. The site provides consumers with valuable information on symptoms, as well as a diagnostic process. It includes a community to offer individuals support to the fear and uncertainty that comes with a diabetes diagnosis. Consumers will be encouraged to complete a quick and easy assessment test; those who qualify will receive a free wellness kit that includes an Advocate Redi-Code blood glucose meter, a national doctor network resource packet and lifestyle products. An Advocate customer service team will be on hand to provide live support to all wellness kit recipients.

“We’re thrilled to be associated with KeyVive and to provide our meters at no cost to help minimize the alarming number of undiagnosed people in the United States,” said Oliver Suess, vice president, Pharma Supply Inc., distributor of Advocate products. “Our company prides itself on customer service, helping consumers access vital information and understand how their equipment works.”

A diabetes diagnosis often comes with a range of emotions such as fear, anger, denial, depression and uncertainty. To help ease these emotions and relieve the loneliness that frequently affects people living with diabetes, KeyVive will use its supportive social network as a platform to unlock each member’s potential to live powerfully and positively by educating, informing, engaging and connecting its members with one another.

“By providing social and easy-to-use lifestyle tools to help people with diabetes manage their lives, KeyVive is poised to be the leading online community for people with this chronic disease. In addition, KeyVive facilitates the exchange of information and personal stories,” said David Greenholtz, president and co-founder, KeyVive. “We’re excited about cultivating a community that can offer support and be a resource for the best up-to-date information.”

A PSA video series highlighting the importance of getting tested and diagnosed right away will also launch with KeyVive‘s first module, “Do I Have Diabetes.” All PSA participants have been personally affected by diabetes and are donating their time to help KeyVive raise awareness about the importance of early diagnosis. Celebrities participating in the PSA video series include actors Helen Slater, Ian Ziering and Treat Williams. The campaign also includes athletes such as five-time Gold Olympic Medalist Eric Heiden and professional snowboarder and diabetes advocate Sean Busby, as well as fitness expert Kathy Smith. The PSAs will be distributed online and syndicated Web-wide.

The KeyVive Web site will feature the top 100 celebrities with diabetes. Members will be able to follow their favorite celebrity with diabetes on Twitter and Facebook.

Additionally, KeyVive will aggregate relevant feature stories and fresh content pertinent to the disease, along with a community hub where members can publish blog posts or events and share personal stories. Each new module on KeyVive will follow the path of a person newly diagnosed. Topics include how to eat, exercise and track blood glucose numbers.

Diabetes is a chronic disease characterized by high glucose levels in the blood due to the inability of the body to produce or use insulin to process the glucose. Currently, diabetes is the fifth deadliest disease in the United States and often goes undiagnosed as many of its symptoms seem harmless. Early detection can significantly lower the risks of complications such as heart disease and stroke, high blood pressure, blindness, kidney and nervous system disease, as well as amputations and complications of pregnancy.

About Pharma Supply Inc:

Pharma Supply Inc. is the distributor of the Advocate Blood Glucose Meter. The company was founded with the fundamental goal of providing high quality low cost products for people with diabetes. The Advocate RediCode™ talking (English or Spanish) meter is one of the few talking meters currently on the market. Pharma Supply Inc. is located in West Palm Beach, FL and ships to all 50 states as well as worldwide with customers in Central and South America, Europe, Canada, and Asia.

About KeyVive.com:

KeyVive (pronounced “key veev”) derives from the French term “qui vive” and means “one who lives.” The mission of KeyVive is to help people affected by diabetes succeed in living a healthy life by educating, informing and connecting individuals to each other. The Web site concept was conceived by Aimee and David Greenholtz as part of their effort to support those affected by diabetes. Aimee was diagnosed with type 1 diabetes when she was 23 years old. David’s relationship with diabetes began when he was four years old, watching his father boil insulin syringes daily, and grew stronger after he married his wife Aimee.

KeyVive’s non-profit arm is Kids Rock The World, a teen program founded by Aimee Greenholtz, originally for the American Diabetes Association (ADA) in Los Angeles, that promotes courage and confidence so that kids don’t let diabetes stop them from living a life they love. Centered around a day of outdoor fun, teens reach beyond what they think are limits of a world with diabetes to build self-esteem, in ways that enhance their own ability to manage their total health. The program is now co-branded with the Juvenile Diabetes Research Foundation (JDRF) in various cities in the United States.

KeyVive, Inc. is a diabetes, lifestyle management company dedicated to helping people affected by diabetes live a healthy life. The company is headquartered in Park City, Utah, and can be found at www.keyvive.com.